Brand Marketing

This applies Disney's 12 animation principles to commercial and marketing video work. You get lookup tables for brand personality motion profiles (luxury runs 500-800ms with minimal bounce, playful uses 300-500ms with overshoot), logo reveal frameworks broken into anticipation/reveal/settle phases, and platform-specific timing guides for everything from TV spots to Instagram stories. The music sync section and timing-to-brand-energy mappings are genuinely useful if you're trying to justify motion decisions to clients. It's basically a translation layer between classic animation theory and the stuff marketing teams actually ask for, like why a SaaS logo should move differently than an energy drink logo.

Install to Claude Code

npx -y skills add dylantarre/animation-principles --skill brand-marketing --agent claude-code