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This is a structured framework for diagnosing why landing pages and product pages aren't converting. It starts by calculating a 0-100 readiness score across six categories (value prop clarity, conversion focus, traffic match, trust signals, friction, and objection handling) before recommending any changes. The approach is opinionated: it won't suggest A/B tests if your page scores below 70, arguing you need to fix fundamentals first. You get prioritized recommendations tied to specific conversion constraints, plus testable hypotheses when appropriate. Useful if you want to avoid cosmetic tweaks and actually understand what's blocking conversions, though you'll need some traffic data and clarity on your conversion goal to get the most out of it.