Free Tool Strategy

This walks you through building free tools for marketing: calculators, generators, analyzers, and other interactive things that attract leads and organic traffic. It covers ideation (start with pain points your audience Googles), validation (is there search volume, can you build it), SEO strategy (these tools naturally attract links), and lead capture approaches (gated vs. ungated). The framework is practical if you're a technical founder or marketer who wants to turn engineering effort into a marketing channel. It's thorough on the strategy side but light on implementation details, so you'll still need to figure out the actual build. Best when you know engineering as marketing works for your space but need structure around which tool to build and how to scope it.