A systematic approach to editing marketing copy through seven focused passes: clarity, voice, benefits, proof, specificity, emotion, and risk reduction. Each sweep targets one dimension, then you loop back to verify earlier edits still hold. The framework is opinionated about how copy editing should work (multiple passes beat one unfocused review) and includes concrete examples of vague versus specific language, common proof gaps, and emotional triggers. Use this when you need to polish conversion copy without rewriting it from scratch. The structure is rigid by design, though you could adapt the individual sweeps for other writing contexts beyond marketing.
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill copy-editing