Pricing Strategy

This is a structured framework for designing pricing models, not a calculator that spits out a number. It walks you through value metric selection, tier design, willingness-to-pay research methods like Van Westendorp and conjoint analysis, and safe approaches to price changes. You'd use this when launching a new product, restructuring tiers, or validating whether to raise prices. The output is a strategy doc with rationale, not implementation. It's opinionated about value-based pricing over cost-plus and includes practical stuff like when freemium works versus free trials. Pairs with separate skills for actually building the pricing page or running experiments.