Meta Ads

Meta Ads MCP Server

A Cloudflare Workers MCP server for Meta Ads account setup, campaign management, ad sets, creatives, audiences, reporting, and batch workflows.

This repo is built on xmcp and exposes a Streamable HTTP MCP endpoint plus browser-facing Meta OAuth routes.

Open Source / Self-Hosted

This repository is intended to be deployed in your own Cloudflare account with your own Meta app credentials.

It does not ship with:

• a hosted control plane
• a shared Meta app
• a built-in end-user dashboard
• a JWT issuer for your users and workspaces

You bring:

• your Cloudflare Worker deployment
• your Meta developer app
• your JWT issuer or auth provider
• your own UI or backend that initiates the OAuth flow

What It Does

• Runs as a Cloudflare Worker
• Uses direct Meta Graph API fetch calls instead of the Meta SDK
• Stores Meta user connections per workspace in D1
• Stores short-lived OAuth state in KV
• Encrypts stored Meta access tokens
• Protects MCP requests with your app-issued JWTs

Endpoints

• GET /health
• GET /app
• POST /mcp
• GET /oauth/meta/start
• GET /oauth/meta/callback

Auth Model

This server is multi-tenant. Every MCP request must include a bearer JWT issued by your app.

If you are open-sourcing this project, the important implication is that consumers must wire it into their own auth system. The server does not know how to identify a user or workspace without that JWT.

Required JWT claims:

• sub or userId
• workspaceId
• optional roles

Example payload:

{
  "sub": "user_123",
  "workspaceId": "workspace_abc",
  "roles": ["admin"]
}

Why /oauth/meta/start is not a generic public link:

• the server must know which workspace the Meta account should be attached to
• that workspace context comes from the JWT
• without it, the server cannot safely bind the resulting Meta token

Tool Surface

Implemented tool families:

• Account and setup
• Campaign management
• Ad set management
• Creative and ads
• Audience and targeting
• Reporting and insights
• Batch helpers

The server currently registers 39 tools.

Project Layout

• src/tools tool definitions grouped by domain
• src/lib auth, storage, OAuth, runtime, and Meta client helpers
• src/services domain-specific Meta service logic
• src/middleware.ts OAuth routing and MCP JWT auth
• cloudflare-entry.mjs Worker wrapper entry for Cloudflare-specific route interception
• schema.sql D1 schema
• test unit and contract-style tests

Local Development

Install dependencies:

pnpm install

Run local dev:

pnpm dev

Useful scripts:

pnpm build
pnpm test
pnpm deploy

Cloudflare Bindings

Required bindings:

• D1 database bound as META_DB
• KV namespace bound as META_OAUTH_STATE

Required secrets:

• JWT_SECRET or JWT_JWKS_URL
• META_APP_ID
• META_APP_SECRET
• META_TOKEN_ENCRYPTION_KEY
• APP_UI_PASSWORD for the built-in admin page at /app

Optional configuration:

• JWT_ISSUER
• JWT_AUDIENCE
• APP_SESSION_SECRET
• APP_UI_WORKSPACE_ID
• APP_UI_USER_ID
• META_REDIRECT_URI
• META_GRAPH_VERSION
• META_OAUTH_SCOPES
• META_OAUTH_ALLOWED_RETURN_ORIGINS

Defaults:

• META_GRAPH_VERSION=v25.0
• META_OAUTH_SCOPES=ads_management,business_management
• APP_UI_WORKSPACE_ID=workspace_admin
• APP_UI_USER_ID=app_admin

Built-In Admin UI

The Worker now includes a small browser UI at /app.

What it does:

• prompts for an admin password
• starts the existing Meta OAuth flow without requiring you to manually mint a bearer JWT
• shows whether a Meta account is connected for the admin workspace
• loads accessible ad accounts using the same service logic as get_ad_accounts

Required setup:

1. Set APP_UI_PASSWORD on the Worker.
2. Make sure META_REDIRECT_URI matches your public host, for example:

https://meta-mcp.gestalt.xyz/oauth/meta/callback

3. Open:

https://meta-mcp.gestalt.xyz/app

Meta App Setup

In your Meta app:

1. Add the Marketing API product.
2. Add a Website platform.
3. Set the Website platform URL to your Worker origin.
4. Set App Domains to your Worker domain.
5. Set the callback URL to:

https://<your-worker-host>/oauth/meta/callback

If your app uses Facebook Login or Facebook Login for Business, also add that exact callback URL to the product-specific redirect URI settings.

For a Worker deployed on workers.dev, these fields usually need to match the Worker host exactly.

Database

Apply the D1 schema:

pnpm wrangler d1 execute META_DB --remote --file schema.sql -y

Tables:

• meta_connections
• meta_ad_accounts_cache

Deployment

Deploy the Worker:

pnpm deploy

After deploy:

1. note the public Worker URL
2. set META_REDIRECT_URI to https://<your-worker-host>/oauth/meta/callback
3. update the same callback in the Meta app settings

If you plan to use a separate frontend or dashboard on another origin, allow that origin for post-OAuth browser redirects:

META_OAUTH_ALLOWED_RETURN_ORIGINS=https://your-ui.example.com,http://localhost:3000

Use your real frontend origin in production.

Manual Test Flow

1. Generate a short-lived JWT

Use the same JWT secret your app uses for the Worker.

export JWT_SECRET="YOUR_JWT_SECRET"

TOKEN=$(node --input-type=module <<'NODE'
import { SignJWT } from 'jose';

const secret = new TextEncoder().encode(process.env.JWT_SECRET);
const token = await new SignJWT({ workspaceId: 'workspace_test', roles: ['admin'] })
  .setProtectedHeader({ alg: 'HS256' })
  .setSubject('user_test')
  .setIssuedAt()
  .setExpirationTime('10m')
  .sign(secret);

console.log(token);
NODE
)

2. Start Meta OAuth

curl -i \
  -H "Authorization: Bearer $TOKEN" \
  "https://<your-worker-host>/oauth/meta/start?workspace_id=workspace_test"

Copy the Location header into your browser and complete the Meta login flow.

Expected success page:

Meta account connected.

3. Initialize MCP

curl -s https://<your-worker-host>/mcp \
  -H "Authorization: Bearer $TOKEN" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json" \
  -d '{"jsonrpc":"2.0","id":"init-1","method":"initialize","params":{"protocolVersion":"2025-03-26","capabilities":{},"clientInfo":{"name":"manual-test","version":"1.0.0"}}}'

4. List Tools

curl -s https://<your-worker-host>/mcp \
  -H "Authorization: Bearer $TOKEN" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json" \
  -d '{"jsonrpc":"2.0","id":"tools-1","method":"tools/list","params":{}}'

5. Call a Real Tool

After OAuth succeeds, this should return the accessible ad accounts for that workspace:

curl -s https://<your-worker-host>/mcp \
  -H "Authorization: Bearer $TOKEN" \
  -H "Content-Type: application/json" \
  -H "Accept: application/json" \
  -d '{"jsonrpc":"2.0","id":"call-1","method":"tools/call","params":{"name":"get_ad_accounts","arguments":{}}}'

If you get a connect/reconnect error, the OAuth flow and the MCP call used different workspaceId values.

Notes

• Cloudflare workers.dev domains can require extra care in Meta app settings.
• The Worker entrypoint explicitly intercepts OAuth routes before delegating to the generated XMCP Worker.
• The Cloudflare Worker build path is not identical to local xmcp dev, so always verify the deployed routes after OAuth-related changes.

References

• XMCP
• Cloudflare Workers
• Meta Marketing API Authorization