Enterprise Press Batch

Produce full press-release asset bundles — hero, executive headshots, product shots, event-ready horizontal and vertical crops — with embargo controls, wire-service naming conventions, EXIF rights metadata, and multi-resolution exports. Built for comms / PR teams shipping to Reuters, AP, Getty, and corporate newsrooms under embargo.

When to Use

• Product launch, earnings announcement, exec change, crisis response — assets needed across wire + web + print + social in parallel
• Embargoed announcement requiring strict asset handling until lift
• Multi-publication distribution where each wire has different resolution + EXIF requirements
• Executive headshot refresh across a leadership team (consistent lighting, backgrounds, crops)
• Event kits: pre-event (concept), during-event (placeholder + real), post-event (recap)

Do not use for: social-only launches (use gen-ai-workflows launch-kit), single-asset news posts.

Prerequisites

Before the batch runs:

1. Release type + embargo — announcement date/time, embargo lift, distribution list. Embargoed runs must write to a locked Drive folder.
2. Asset scope — which of: 1 hero, N exec headshots, M product shots, event horizontal, event vertical, social derivatives. Count per type.
3. Distribution targets — wire service specs (AP: 3000px long edge JPEG, Getty: TIFF, Reuters: sRGB embedded). Determines resolution + format per pack.
4. Rights metadata — credit line, copyright owner, usage rights, caption, contact. Written to EXIF/IPTC.
5. Approval chain — legal, comms lead, exec approval for headshots? Who signs off before embargo pack ships?
6. Audit trail — does the archive need the original brief + manifest + results for seven years (SOX-adjacent)?

How to Run

Six steps. Embargo handling is non-negotiable.

1. Scope the bundle — write the deliverable matrix: asset × pack (wire / web / print / social) × resolution. Costs scale by cells, not by source images.
2. Generate / ingest sources — AI-generated heroes via gen-ai generate; real executive photography ingested via gen-ai upload. Enhance with topaz-upscale-image if source resolution is below print spec.
3. Embargo lock — create a restricted archive location. Everything until lift lands here. Never ship intermediate drafts.
4. Batch exports — one manifest per pack (wire / web / print / social), each with the correct resolution, format, and color profile. Watermark drafts; never watermark final approved wire assets.
5. Stamp EXIF / IPTC — rights, credit, caption, embargo notice injected on every file. Use exiftool as a post-batch step.
6. Deliver — at embargo lift, promote from the locked folder to the public press-kit URL. Archive the manifest + results.json + checksum manifest for the audit trail.

Quick Reference

Each pack is its own manifest so wire / print / web / social can run in parallel with correct specs.

{
  "defaults": {
    "model": "topaz-upscale-image"
  },
  "metadata": {
    "release": "2026-04-LAUNCH",
    "embargo_lift": "2026-04-22T13:00:00Z",
    "brand_system_version": "brand.md@sha:a4f1c9",
    "approver": "comms-lead@company.com",
    "audit_id": "PRESS-2026-04-LAUNCH",
    "distribution": ["AP", "Reuters", "Getty", "corporate-newsroom"],
    "rights": {
      "credit": "Company Inc.",
      "copyright": "(c) 2026 Company Inc.",
      "usage": "Editorial use in connection with 2026 launch coverage only."
    }
  },
  "jobs": [
    {
      "id": "hero-16x9-wire",
      "imageUrls": ["./sources/hero-master.png"],
      "prompt": "4x upscale, sharpen, retain color profile",
      "aspectRatio": "16:9"
    },
    {
      "id": "exec-ceo-headshot-3x4-wire",
      "imageUrls": ["./sources/ceo-raw.jpg"],
      "prompt": "Editorial portrait enhance, studio light preserved"
    }
  ]
}

Filename convention (wire-service friendly): {release-id}_{asset-type}_{subject}_{aspect}_{resolution}.{ext} → 2026-04-LAUNCH_hero_product_16x9_4k.jpg. Survives rebranding; matches Reuters/Getty ingest patterns.

Quick Reference

Never use fully-generative models on named executives or real products without explicit legal sign-off. Use enhance/edit-only models. Confirm licensing per account with gen-ai models info.

Procedure

• Embargo-first workflow. Locked Drive folder from minute one. No assets leave it until lift.
• Never AI-generate a real executive's face. Enhance / upscale real photography only. Legal + reputational risk otherwise.
• Watermark drafts, never watermark approved finals. Wires reject watermarked assets.
• Wire-service naming convention is the contract. {release}_{type}_{subject}_{aspect}_{res}. Do not deviate.
• Stamp EXIF/IPTC before delivery. Credit, copyright, caption, embargo notice. exiftool pass is non-negotiable.
• Resolution matters. Print = 300dpi, 4k long edge min. Web = 2400px long edge, sRGB. Social = per-platform. Export once per spec; don't downscale at publish time.
• Checksum the delivery. SHA256 manifest shipped alongside the pack so newsrooms can verify integrity.
• Multi-resolution from a single master. Render the hero at max quality once, derive downward. Never upscale a JPEG.
• Brand-gate the AI-generated portions with brand.md (see enterprise-brand-governor).

Pitfalls

• Embargo leak via public Drive folder — assets land in the default gen-ai-cli folder, which may be broadly accessible. Always --drive-folder to a restricted path.
• AI-generated executive faces — never acceptable. Use real photography + enhance.
• Watermark on approved wire asset — auto-rejected by AP / Reuters ingest. Separate draft vs. final pipelines.
• Missing EXIF rights — Getty will reject; Reuters will strip your credit. Always stamp.
• Wrong color profile — print pack needs CMYK or at least embedded sRGB. Validate with exiftool -ColorSpace.
• One manifest per pack, not per release — trying to run all 44 deliverables in one batch mixes resolution specs and you get wrong sizes somewhere. Pack per manifest.

Verification

Run gen-ai whoami to confirm authentication, then re-run the failed command with --debug.

Commands

# Generate the hero
gen-ai generate --model flux-2-pro --prompt "$HERO_PROMPT" \
  --aspect-ratio 16:9 --resolution 4k \
  --save-to-drive --drive-folder "Press-2026-04-LAUNCH"

# Enhance exec headshots to print spec
gen-ai batch run exec-headshots.json \
  --concurrency 3 --output ./runs/press-2026-04-execs

# Export the multi-resolution packs
gen-ai batch run press-packs.json \
  --concurrency 5 --output ./runs/press-2026-04-packs

# Post-process: stamp rights metadata (exiftool)
exiftool -overwrite_original \
  -Credit="Company Inc." \
  -Copyright="(c) 2026 Company Inc. All rights reserved." \
  -Caption-Abstract="$CAPTION" \
  -By-line="Company Inc. Press Office" \
  ./runs/press-2026-04-packs/*.jpg

Cost & time

Assumes one release: 1 hero + 4 exec headshots + 6 product shots × 4 packs each (wire / print / web / social).

Crisis-response same-asset-set in <60 min is achievable with this pipeline; physical shoots cannot.

See also

• enterprise-brand-governor — brand.md gating for AI-generated portions
• enterprise-pinned-registry — lock models so pre-embargo renders match final
• product-photo-studio — adjacent batch pattern (reshoot mode)
• multi-channel-bundle — launch and campaign bundle patterns
• gen-ai-use — CLI reference