Social Media Marketing

This gives you a complete social media playbook built for solopreneurs who need to pick the right platform and actually get results without wasting time. It walks through platform selection (LinkedIn for B2B, Instagram for visual products, Twitter for real-time discussion), content strategy with the 80/20 value-to-promotion rule, and platform-specific writing patterns that perform. The organic growth section is solid, focusing on engagement-first tactics and collaboration over follower-buying schemes. Use this when you're starting from scratch on social or when your current approach feels like a time sink with no ROI. It's opinionated about focus (master one platform first) and includes actual posting frequencies and content templates you can swipe.