Website Copy Specialist

This handles all the website copy you'd write for a SaaS or B2B company, from homepage value props to pricing pages to comparison pages. It's organized around a clarity hierarchy (what, who, why, how, proof, action) and has specific guidelines for nine different page types. The core insight is solid: match your copy to audience awareness level, lead with "you" not "we", and make one clear path per page. It includes frameworks for message-market fit and a specificity ladder that pushes you toward concrete claims over vague benefits. If you're writing website copy and tired of generic advice, this gives you actual structure and anti-patterns to avoid.