Executing Plans

Use the public `orca` CLI to operate Orca-managed worktrees, folder contexts, terminals, repos, automations, artifacts, skill sharing, worktree comments, and the browser embedded inside the Orca app. Use when the user says "$orca-cli", "use orca cli", "Orca worktree", "child worktree", "cardStatus", "spawn codex/claude in a worktree", "read/wait/send Orca terminal", "terminal send", "full handoff", "handover", "give this to another agent", "another worktree", "Orca browser", "orca artifacts", "share HTML/Markdown", "public artifact link", "share skills", or "control the browser inside Orca". Prefer this over raw `git worktree`, ad hoc PTYs, Playwright, or Computer Use when the task touches Orca-managed state. Use Computer Use for browser windows, webviews, or desktop UI outside Orca's embedded browser.

Deploys and manages full-stack web applications (Next.js, Angular) with Server-Side Rendering (SSR) using Firebase App Hosting. Use when deploying Next.js/Angular apps, configuring apphosting.yaml or firebase.json apphosting blocks, managing secrets, setting up GitHub CI/CD, or configuring Blaze billing requirements. Don't use for classic static web hosting, Auth, Firestore, Crashlytics, or Xcode.

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning

Search, scrape, and interact with the web via the Firecrawl CLI. Use this skill whenever the user wants to search the web, find articles, research a topic, look something up online, scrape a webpage, grab content from a URL, get data from a website, crawl documentation, download a site, or interact with pages that need clicks or logins. Also use when they say "fetch this page", "pull the content from", "get the page at https://", or reference external websites. This provides real-time web search with full page content and interact capabilities — beyond what Claude can do natively with built-in tools. Do NOT trigger for local file operations, git commands, deployments, or code editing tasks.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see co