Brand Architect

This walks you through Hexa's "Branding from Day One" methodology when you need to name something or build out brand strategy. It generates names using eight different strategies (descriptive, evocative, invented, compound, etc.), scores them on brandability and viability, then helps you define positioning, voice, and visual identity in that order. The scoring rubric is useful: it checks memorability, pronounceability, domain availability, and gives you a 50-point viability threshold. Works best if you're at the very beginning and need structured thinking about naming and differentiation, not if you already have a name and just want a logo.