Social Media Strategy

This is a solid foundation for anyone who needs to write platform-specific content or build a posting strategy from scratch. It walks you through setting goals per platform, defining content pillars, building a calendar, and writing posts that match the tone and format of LinkedIn, X, Instagram, and TikTok. The templates are opinionated but practical, like the 80/20 value-to-promotion rule and the insistence on consistency over bursts. Best used when you're planning a content calendar, writing copy for multiple platforms at once, or auditing why your current posts aren't getting traction. It won't help with paid ads or API integrations, but for organic strategy and content craft, it covers the essentials without the fluff.