Insurgent Campaign

If you're being outspent and can't win by buying more ads, this is your campaign planner. It's built around the premise that paid media scales attention but organic narrative scales trust, and when trust is the bottleneck, more ad spend hits diminishing returns. The skill walks you through a seven-stage workflow: brief capture, asymmetry audit, channel stack design, lift-test planning. It triggers when you mention competitor budgets, collapsing organic reach, or debates about buying ads versus going grassroots. The documentation cites Hungarian parliamentary races and Meta's own conversion-lift tooling as evidence that attribution dashboards lie about incremental impact. Opinionated, evidence-heavy, designed for startups versus incumbents or NGOs versus state-backed machines.

Install to Claude Code

npx -y skills add bencium/bencium-marketplace --skill insurgent-campaign --agent claude-code