Form Cro

This one walks you through optimizing any form that isn't a signup flow: lead capture, contact forms, demo requests, checkout, surveys. It starts with an assessment of what you have (field count, completion rate, drop-off points), then audits field by field with the core principle that every field costs you conversions. You get specific guidance on multi-step forms, inline validation, error messages, and mobile keyboards. The output is a prioritized audit of what's broken, a recommended field structure with justifications, and test hypotheses. Honestly most useful when you have analytics showing where people bail, since it keys recommendations to actual drop-off data rather than generic best practices.