Isms Audit Expert

Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.

TanStack Query v5 performance optimization for data fetching, caching, mutations, and query patterns. This skill should be used when using useQuery, useMutation, queryClient, prefetch patterns, or TanStack Query caching. This skill does NOT cover generating query hooks from OpenAPI (use orval skill) or mocking API responses in tests (use test-msw skill).

Axum (Rust) web framework patterns for production APIs: routers/extractors, state, middleware, error handling, tracing, graceful shutdown, and testing

Chief Customer Officer advisory for startups: retention decomposition (gross retention vs NRR honesty, churn root-cause taxonomy), customer segmentation strategy (differential investment across tiers + ICP fit scoring), CS team coverage model (pooled vs named CSM thresholds + ratio math), and CS team org evolution (CS vs Support vs AM distinctions). Use when designing retention strategy, segmenting customers for differential investment, sizing CS team, or sequencing CS hires. Strategic only — does not duplicate engineering/business-growth tactical skills.

Audit and optimize landing pages for conversion rate. Use when the user asks about conversion rate optimization, CRO, landing page audits, improving sign-ups or sales, reducing bounce rate, A/B test ideas for pages, form optimization, or CTA optimization. Trigger phrases include "conversion rate", "CRO", "landing page audit", "why isn't my page converting", "improve conversions", "optimize my page", "reduce bounce rate", "CTA optimization", "form optimization", "above the fold".

Ethereum development tutor and builder for Scaffold-ETH 2 projects. Triggers on "build", "create", "dApp", "smart contract", "Solidity", "DeFi", "Ethereum", "web3", or any blockchain development task. ALWAYS uses fork mode to test against real protocol state.