Marketing Psychology

This gives Claude a library of 70+ mental models and psychological principles organized specifically for marketing decisions. Use it when you need to understand buyer behavior, apply persuasion ethics, or think through campaign strategy using frameworks like Jobs to Be Done, the Pareto Principle, or cognitive biases like the Endowment Effect. It's less about tactics and more about building intuition for why people buy and how to structure problems. The models span strategic thinking (first principles, opportunity cost) and human psychology (mimetic desire, hyperbolic discounting). Good for when you're stuck copying competitors or optimizing the wrong things and need frameworks to think more clearly about what actually moves customers.