Acquisition Channel Advisor

This walks you through whether to scale, test, or kill an acquisition channel by looking at unit economics (LTV:CAC, payback period), customer quality (retention and expansion by source), and scalability (volume potential, magic number). It asks up to 4 adaptive questions with numbered options, calculates your channel CAC if you don't have it, and flags whether you've got strong economics (>3:1 LTV:CAC, <12mo payback), marginal (2-3:1), or poor (<2:1). The honest take: it's a structured way to avoid the classic mistake of pouring budget into channels with low CAC but terrible retention, or killing channels that just need optimization. Best used when you have at least 3 months of data and can segment customers by acquisition source.

Install to Claude Code

npx -y skills add deanpeters/product-manager-skills --skill acquisition-channel-advisor --agent claude-code