A structured playbook for getting enterprise customers from signed contract to actual adoption without the typical Week 4 ghosting or Week 12 usage cliff. The framework walks through pre-kickoff validation (identifying internal project owners before you waste time), four implementation phases, and post-go-live retention tactics that most teams completely miss. The most useful part is probably the pre-onboarding checklist that forces you to confirm someone actually owns this project on the customer side before scheduling anything. Written by someone who has clearly watched too many enterprise deals die in the implementation phase because sales handed off a contract with no internal champion.
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