Copywriting

This is a full conversion copywriting system that knows the difference between writing landing page copy and feature page copy. It starts by checking for product context, asks smart questions about audience and goals, then writes headlines, body copy, and CTAs based on actual principles like specificity over vagueness and benefits over features. Includes concrete examples of what works versus what doesn't, references copy frameworks and transition phrases, and gives you multiple headline options with rationale. The best part is it understands page structure, so when you say "write copy for my pricing page" it knows that's a different job than a homepage. It'll also tell you when to use the separate copy-editing skill for polish.

Install to Claude Code

npx -y skills add pedronauck/skills --skill copywriting --agent claude-code

Installs to .claude/skills