Define Jtbd Canvas

Generates a structured Jobs to be Done canvas based on Clayton Christensen's framework, breaking down why customers actually hire products into functional, emotional, and social dimensions. You feed it context about your customer and it outputs a formatted canvas with job statements, hiring criteria, and competing solutions. Best used when you're tired of demographic personas that don't explain behavior or need to reframe positioning around customer progress. The "When/I want/so I can" format forces clarity, and mapping competing solutions includes non-consumption, which most teams ignore. Sits in the problem-framing phase, so use it before you build, not after you've already shipped.

Install to Claude Code

npx -y skills add product-on-purpose/pm-skills --skill define-jtbd-canvas --agent claude-code