Product Launch

This is a full lifecycle product launch framework that walks you through GTM strategy, beta programs, tiered rollouts, and cross-functional checklists. It's built around five principles: launch is a process not an event, tier launches by impact, internal launch before external, measure success upfront, and always have a rollback plan. The skill covers everything from defining launch tiers (major product vs minor feature vs patch) to designing closed versus open betas to building function-specific checklists for eng, product, and marketing. Most useful when you're coordinating a real launch across teams and need structure, not just when brainstorming ideas. The core insight is solid: most launches fail from poor coordination and no rollback plan, not from bad products.