This gives Claude a systematic framework for editing marketing copy through seven focused passes: clarity, voice and tone, "so what" benefits, proof, specificity, emotional resonance, and risk reduction. Each sweep tackles one dimension, then you loop back to check previous edits still hold. It's built around the idea that multiple focused passes catch more than one unfocused review. The framework is opinionated about what makes copy work (concrete over vague, benefits over features, emotion over flat information) and includes practical before/after examples. Use this when you need to review existing marketing copy rather than write from scratch. The seven sweeps take time but the output is thorough.
npx skills add https://github.com/davila7/claude-code-templates --skill copy-editing