Gtm Positioning Strategy

This is for when your messaging sounds identical to competitors and you're not sure why deals aren't closing. Built from real enterprise positioning experience, including how changing "autonomous AI agent" to "AI teammate" measurably sped up deal progression. The core is a three-phase Crawl-Walk-Run rollout that tests positioning changes through A/B email tests and website variants before you commit to a full rebrand. Also includes a word choice framework showing which terms scare enterprise buyers (autonomous, replaces, fully automated) versus which convert (teammate, augments, handles repetitive work). If you're repositioning or launching in a crowded market, the competitor messaging audit and positioning diagnosis sections are worth the read.

Install to Claude Code

npx -y skills add github/awesome-copilot --skill gtm-positioning-strategy --agent claude-code