Positioning Angles

For when you're staring at low conversions and every competitor sounds identical. This walks you through four steps: matching your market stage (new versus jaded versus crowded), naming your actual mechanism (what you do that others skip), picking an angle type (contrarian, transformation, enemy, speed, or specificity), then testing it against three criteria (specific, differentiated, believable). The framework assumes one angle will outperform others 3-10x, so it pushes you to test rather than guess. Most useful when you know your product works but your positioning falls flat, or when you're in a saturated market where generic claims die on contact.