Positioning Statement

This walks you through Geoffrey Moore's positioning framework from Crossing the Chasm, the one that forces you to fill in "For [target] that need [pain], [product] is a [category] that [benefit], unlike [competitor] which [differentiation]." It's not about writing taglines. It's about making hard choices on who you serve and why you're different. The skill includes quality checks for each section, like whether your target is specific enough to describe to a recruiter and whether your competitor is the real alternative buyers consider or just wishful thinking. Takes 10-15 minutes and works best when you're defining a new product, aligning stakeholders on strategy, or testing if your differentiation is actually defensible. Expect to iterate, positioning is never done in one draft.

Install to Claude Code

npx -y skills add deanpeters/product-manager-skills --skill positioning-statement --agent claude-code