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deanpeters avatar

Positioning Statement

deanpeters/product-manager-skills
1.8k installs6.3k stars
Summary

This walks you through Geoffrey Moore's positioning framework from Crossing the Chasm, the one that forces you to fill in "For [target] that need [pain], [product] is a [category] that [benefit], unlike [competitor] which [differentiation]." It's not about writing taglines. It's about making hard choices on who you serve and why you're different. The skill includes quality checks for each section, like whether your target is specific enough to describe to a recruiter and whether your competitor is the real alternative buyers consider or just wishful thinking. Takes 10-15 minutes and works best when you're defining a new product, aligning stakeholders on strategy, or testing if your differentiation is actually defensible. Expect to iterate, positioning is never done in one draft.

Install to Claude Code

npx -y skills add deanpeters/product-manager-skills --skill positioning-statement --agent claude-code

Installs into .claude/skills of the current project.

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ego lite browserego lite browser
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Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
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Integrate web data into your AI product. One API to scrape website & brand data.
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Monitor with ease. Code with confidence.
Start Free Trial →
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Files
SKILL.md

Select a file.

Featured
CodeRabbit
CodeRabbit
AI writes the code. CodeRabbit catches the slop.
Try For Free →
ego lite browserego lite browser
ego lite browser
Fastest browser for AI agents to run web automation tasks, always free.
Download Free life-time →
Give your AI the whole web as clean markdownGive your AI the whole web as clean markdown
Give your AI the whole web as clean markdown
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt - the only tool your agent needs
belt - the only tool your agent needs
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
AppSignal
AppSignal
Monitor with ease. Code with confidence.
Start Free Trial →
Agent, connect blockchain
Agent, connect blockchain
Connect your Claude agent to live crypto prices and trading routes via 1inch
Get the MCP →
inference shell
inference shell
create and run specialised agents in minutes
build now →
CodeHealth MCP ServerCodeHealth MCP Server
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Categories
Code Review & Quality
First SeenApr 16, 2026
View on GitHub

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