Competitive Analysis

This walks you through structured competitive analysis with a UX lens, breaking down rivals by information architecture, interaction patterns, and feature quality rather than just checkbox comparisons. You get a framework that separates direct competitors from aspirational benchmarks, evaluates full user journeys instead of isolated screenshots, and produces comparison matrices that rate UX quality on a five point scale. Useful when you're designing a new feature and need to understand what's table stakes versus what's a genuine gap. The deliverables are practical: competitor profiles, opportunity maps, and annotated references you can actually show stakeholders. It pushes you to look at adjacent categories for inspiration, which honestly saves you from building yet another boring clone.

Install to Claude Code

npx -y skills add owl-listener/designer-skills --skill competitive-analysis --agent claude-code