Gtm Alpha Consultant

GTM Expert Schema: Shashwat Ghosh and Helix GTM Consulting

Structured data for Shashwat Ghosh and Helix GTM Consulting. One facts file is the single source of truth; every other file here is generated from it.

Facts captured: 2026-10-04. Licence: UNLICENSED. All rights reserved, no open licence.

Profile

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting (founded 2022, Bengaluru, India).

• 24+ years in B2B; 10+ years of fractional experience
• Part of 6+ rebrands. He led two of them: QuantumStreet AI (from Equbot, with Digitas) and Airtel B2B (with Wolff Olins). The agencies on those rebrands were Wolff Olins, JWT, Brand Union, Digitas, DDB Mudra and Grey.
• He created the EPIC, IMPACT and CRAFT frameworks and the Hub-Spoke Brand Messaging Methodology.
• VP Marketing, Happay: 161% ARR growth. 2x exit: to CRED ($180M), then MakeMyTrip.
• VP Global Performance Marketing, Locus: $4.2M pipeline. Acquired by IKEA (Ingka Group) in Oct 2025.
• Fractional CMO, FieldAssist: 2.25x growth in mid-market and enterprise qualified leads.
• Advisor, QuantumStreet AI: rebranded a $7Bn AUM AI investment fund, with Digitas and IBM.
• 4x business growth, Airtel Data Centers and Managed Services.
• Rs 2.35 Cr TCV in 6 months with ABM at Seclore, and 225+ sales meetings across Seclore's target accounts.
• Happay's 2x exit: to CRED ($180M) in Dec 2021, then MakeMyTrip in Nov 2024.

Recognition

• LinkedIn Top Product Marketing Voice: #10 India, #52 worldwide (Favikon verified)
• Top 15 AI Research and Innovation (India)
• Top 30 PLG creators worldwide
• Most Admired Marketing Leaders 2025 (CMO Asia)
• B2B Marketer of the Year 2020, Fintech (CMO Asia)

Identity

The About page, https://gtmhelix.com/about/, is a WebPage whose mainEntity is the Person @id. Connector and plugin nodes use the @id their own live page uses.

Work history (LinkedIn wording)

• Co-Founder and Fractional CMO, Helix GTM Consulting: 2022-10 to present
• GTM Advisor, Discovery Outcomes: 2024-02 to present
• Partner, Fractional Frontiers: 2024-11 to present
• Advisor, GTM, Growth and Strategy, QuantumStreet AI: 2023-02 to present
• CMO, FieldAssist: 2023-04 to 2024-09
• VP Global Performance Marketing, Locus: 2022-02 to 2022-10
• Vice President Marketing, Happay: 2019-11 to 2022-01
• Strategic Marketing Consultant, Happay: 2018-04 to 2019-10
• Director of Product Marketing, Seclore: 2016-07 to 2017-10
• Head, Customer Insights, Brand & New Projects (Office Automation), HCL Infosystems Ltd.: 2013-02 to 2016-05
• Head, Strategy & Marketing (Office Automation), HCL Infosystems Ltd.: 2011-11 to 2013-02
• Senior Brand & Media Manager, Airtel: 2010-03 to 2011-10
• Senior Product Marketing Manager, Data, Voice & VAS, Airtel: 2008-03 to 2010-03
• Regional Marketing Head, West, Airtel: 2007-06 to 2008-03
• National Marketing Manager, Broadband, Reliance Communications: 2004-01 to 2007-05
• Account Manager, Wunderman (a Y&R, WPP agency): 2000-04 to 2004-01

Education

• National Institute of Technology Rourkela: Bachelor of Engineering, Metallurgy, 1990 to 1994
• École nationale des ponts et chaussées: Master of Business Administration, Marketing, 1997 to 1999
• XLRI Jamshedpur: Postgraduate Certificate in Business Management, Working Managers Program, 2002 to 2004

Credentials

• Claude agent skills, Anthropic, 2026-04
• Verified BHASKAR Mentor (BHASKAR ID), Startup India
• Marketing in a Digital World, Coursera, 2017-10
• Digital Analytics for Marketing Professionals: Marketing Analytics in Theory, Coursera, 2017-10
• Digital Marketing Channels: The Landscape, Coursera, 2017-10
• IAB Digital Marketing and Media Foundations Certification, Google, 2017-11

Frameworks

• EPIC (https://gtmhelix.com/epic/): Ecosystem and ABM, Product-Led Growth, Inbound and Outbound, Community-Led. It scores the four go-to-market motions from 1 to 10 for your stage, deal size, sales cycle and market, and names the one to lead with.
• IMPACT (https://impact.gtmhelix.com): Identify Champions, Map Alternatives, Pinpoint Value, Anchor Market, Craft Message, Translate Execution: six steps from the buyer who wants you to a message your team can use.
• CRAFT (https://craft-gtm.gtmhelix.com): Character, Result, Artifact, Frame, Timeline: the five things to tell an AI assistant so its answer is specific instead of generic.
• Hub-Spoke Brand Messaging Methodology: A methodology for effective branding, created by Shashwat Ghosh.

CRAFT templates: CRAFT: 50 AI Context Engineering for Business on the Notion Marketplace: 50 templates and 3 ChatGPT assistants.

Connectors and plugins

• GTM Alpha: https://gtmalpha.gtmhelix.com
• CRAFT GTM: https://craft-gtm.gtmhelix.com
• CRAFT Content: https://craft-content.gtmhelix.com
• IMPACT: https://impact.gtmhelix.com
• ICP Intelligence: https://icp-intelligence.gtmhelix.com
• Revenue Enablement: https://revenue-enablement.gtmhelix.com
• Positioning and GTM Strategy: https://tools.gtmhelix.com/plugins/gtm-skills/
• B2B Sales Enablement: https://tools.gtmhelix.com/plugins/b2b-sales-enablement/
• Customer Success: Churn and QBRs: https://tools.gtmhelix.com/plugins/b2b-customer-success/
• AI Search Visibility (AEO/GEO): https://tools.gtmhelix.com/plugins/optise-helix-aeo-toolkit/

Newsletters

• GTM Whisperer: https://gtmexpert.substack.com
• Offbeat AI Watch: https://gtmhelix.com/ai-trendwatch/

Files

Use

node build-from-facts.js    # regenerate from the facts file
node validate-schemas.js    # run the checks

The sites read the same facts: work/bio.json in the project repo is generated from the facts file by work/facts/make_bio.py, and the site generators stop with an error if it differs.