
This is a B2B marketing toolkit that surfaces nine customer profiling operations through MCP. You get pattern detection from customer data (icp_deep_dive), lead scoring model generation (icp_scoring_model), gap analysis between current and ideal customers, evolution tracking for ICP drift, interview synthesis for voice of customer patterns, buying committee mapping, TAM/SAM/SOM calculations, lookalike audience generation for ad platforms like LinkedIn and Google Ads, and multi-dimensional account prioritization. It's built for the workflow where you're constantly refining who to target and how to score them. Operations take structured inputs like customer data or interview notes and return weighted scorecards, targeting criteria, or tiered account lists. Aimed at founders doing market sizing, demand gen teams building targeting, and sales ops creating qualification models.
Deep ICP Analysis with Pattern Detection: 9 tools for ideal customer profiling, market sizing, buyer mapping, and account prioritization.
Add https://icp-intelligence.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (1.2.24). The same tools run as a free web app with a form per tool at https://icp-intelligence.gtmhelix.com/, and the setup steps are at https://icp-intelligence.gtmhelix.com/connect/.
The npm package below is an older version (1.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.
# Run directly with npx
npx -y @shashwatgtmalpha/icp-intelligence-mcp
Add to your claude_desktop_config.json:
{
"mcpServers": {
"icp-intelligence-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/icp-intelligence-mcp"]
}
}
}
Generated on 27 September 2026 from the server's own tool list, and checked again on 16 October 2026 against tools/list of icp-intelligence-mcp 1.2.24 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.
| # | Tool | Title | What it does |
|---|---|---|---|
| 1 | icp_deep_dive | ICP Deep Dive | Analyze customer data to detect ICP patterns: firmographics, technographics, buying behavior |
| 2 | icp_scoring_model | ICP Scoring Model | Create a lead qualification scoring template: criteria with example point weights set by importance level, a scorecard and tier bands to adjust. Your success patterns are shown for reference; they do not set the weights |
| 3 | buyer_group_analyzer | Buyer Group Analyzer | Map buyer group dynamics, influence relationships, and decision-making process |
| 4 | tam_sam_som_calculator | TAM SAM SOM Calculator | Calculate TAM/SAM/SOM using bottom-up methodology from your data (calculation framework, not data source) |
| 5 | lookalike_signal_generator | Lookalike Signal Generator | Generate platform-specific targeting criteria and search queries (generates criteria, not data) |
| 6 | account_prioritization | Account Prioritization | Rank and prioritize accounts using multi-dimensional scoring |
| 7 | icp_gap_analysis | ICP Gap Analysis | Analyze gaps between current customer base and ideal ICP |
| 8 | icp_evolution_tracker | ICP Evolution Tracker | Checklist for reviewing how your ICP should evolve: shows your recent wins, losses and market changes next to what to check. It does not analyze the text |
| 9 | icp_interview_synthesizer | ICP Interview Synthesizer | Extract ICP patterns from customer interview notes. Pasted notes are shown back with a template to structure them; only structured notes are analysed. |
icp_deep_dive)| Input | Required | Type | Description |
|---|---|---|---|
customers | No | array of object | List of customer objects with available attributes |
customer_descriptions | No | string | Alternative: Describe your best customers in text format |
product_category | No | string | What type of product you sell |
icp_scoring_model)| Input | Required | Type | Description |
|---|---|---|---|
scoring_criteria | No | array of object | Criteria for scoring with importance levels |
success_correlation | No | string | What correlates with success? (e.g., "deals with VP Sales champion close 2x faster") |
product_category | No | string |
buyer_group_analyzer)| Input | Required | Type | Description |
|---|---|---|---|
product_category | Yes | string | What you sell |
deal_size | No | string | ACV range (e.g., "$50K-100K") |
target_company_size | No | string | Company size (e.g., "500-1000 employees") |
known_stakeholders | No | array of string | Roles you know are involved |
typical_champion | No | string | Your typical champion role |
tam_sam_som_calculator)| Input | Required | Type | Description |
|---|---|---|---|
total_potential_companies | Yes | number (0 or more) | Estimated total companies that could buy (from LinkedIn, industry reports) |
average_contract_value | Yes | number (more than 0) | Your average ACV in dollars |
icp_percentage | No | number (0 or more) | Percentage that match your ICP (1-100) |
year1_market_share_target | No | number (0 or more) | Realistic Year 1 market share percentage (typically 1-5%) |
data_sources | No | string | Where you got your numbers (for documentation) |
segment_name | No | string | Name of the market segment |
lookalike_signal_generator)| Input | Required | Type | Description |
|---|---|---|---|
champion_titles | Yes | array of string | Job titles of your champions |
icp_firmographics | No | object | Firmographic criteria |
icp_technographics | No | array of string | Technologies your ICP typically uses |
buying_triggers | No | array of string | Events that trigger buying |
platforms | No | array of string | Accepted but not used yet: the output always includes every platform section (linkedin, google_ads, 6sense, zoominfo) |
account_prioritization)| Input | Required | Type | Description |
|---|---|---|---|
accounts | No | array of object | List of accounts to prioritize. Each account: name, fit_score (0 to 100), intent_signals (0 to 100), relationship, timing |
prioritization_weights | No | object | Optional custom weights in percent for fit, intent, relationship and timing. A missing weight uses its default (40, 30, 15, 15); the tool does not check that the weights sum to 100 |
icp_gap_analysis)| Input | Required | Type | Description |
|---|---|---|---|
current_customers | Yes | string | Description of your current customer base |
ideal_icp | Yes | string | Description of your ideal customer profile |
current_metrics | No | object | Current performance metrics |
target_metrics | No | object | Target performance metrics |
icp_evolution_tracker)| Input | Required | Type | Description |
|---|---|---|---|
current_icp | Yes | string | Your current ICP definition |
recent_wins | No | string | Description of recent successful customers |
recent_losses | No | string | Description of recent lost deals |
market_changes | No | string | Recent market or competitive changes |
time_period | No | string | Time period for analysis (e.g., "Q4 2024") |
icp_interview_synthesizer)| Input | Required | Type | Description |
|---|---|---|---|
interview_notes | No | array of object | Structured interview notes |
raw_transcripts | No | string | Alternative: Paste raw interview transcripts or notes |
analysis_focus | No | string | Accepted but not used yet: every run gives the complete analysis (pain_points, buying_journey, value_props, all) |
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | tam_sam_som_calculator, icp_deep_dive | Market sizing, customer definition |
| CMOs/VPs Marketing | icp_gap_analysis, icp_evolution_tracker | ICP health monitoring |
| Product Marketing | buyer_group_analyzer, icp_interview_synthesizer | Buying committee, VOC |
| Demand Gen | lookalike_signal_generator, account_prioritization | Targeting, ABM |
| Sales Ops/RevOps | icp_scoring_model, account_prioritization | Lead scoring, account tiering |
| SDRs/BDRs | account_prioritization, icp_scoring_model | Account qualification |
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to define our ideal customer profile" | icp_deep_dive |
| "I need to create a lead scoring model" | icp_scoring_model |
| "I need to compare our actual vs ideal customers" | icp_gap_analysis |
| "I need to track how our ICP is changing" | icp_evolution_tracker |
| "I need to synthesize customer interview insights" | icp_interview_synthesizer |
| "I need to map the buying committee" | buyer_group_analyzer |
| "I need to calculate our TAM/SAM/SOM" | tam_sam_som_calculator |
| "I need targeting criteria for ad platforms" | lookalike_signal_generator |
| "I need to prioritize our target accounts" | account_prioritization |
| MCP | Focus | Tools | Link |
|---|---|---|---|
| CRAFT GTM | GTM strategy | 8 | GitHub |
| CRAFT Content | Content creation | 8 | GitHub |
| IMPACT | B2B positioning | 8 | GitHub |
| Revenue Enablement | Sales execution | 12 | GitHub |
This MCP is built on the principle that ICP is dynamic, not static. The best B2B companies continuously refine their ICP based on:
Key Principles:
Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience
MIT License: see LICENSE for details.
Part of the Helix GTM Consulting MCP suite: rule-based B2B go-to-market tools (no AI model runs inside them)
The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.
https://icp-intelligence.gtmhelix.com/mcpclaude mcp add --transport http icp-intelligence https://icp-intelligence.gtmhelix.com/mcpThe npm package (stdio) and the hosted server run the same createServer() code in src/index.ts.
The tool reference on the docs page (https://icp-intelligence.gtmhelix.com/docs/) is generated from the code. Where it differs from the parameter tables earlier in this README, the docs page is correct.
Full policy: https://icp-intelligence.gtmhelix.com/privacy/ (also in PRIVACY.md).