Wraps the IMPACT Framework for B2B positioning into seven MCP tools that guide you through identifying champions, mapping alternatives, pinpointing differentiation, anchoring market category, crafting messages, and translating to execution. Each tool takes structured inputs like company name, product description, target market, and deal size, then returns positioning analysis and recommendations. You'd reach for this when building go-to-market messaging from scratch or auditing existing positioning. Works well with the companion EPIC framework server for full GTM coverage. Created by Shashwat Ghosh at Helix GTM Consulting as part of a systematic approach to B2B messaging that moves beyond generic value props into sharp, differentiated positioning statements.
claude mcp add --transport stdio shashwatgtm-impact-mcp-server -- npx -y @shashwatgtmalpha/impact-mcp-server