Summary
Implements the IMPACT framework as eight positioning tools you can call from Claude to build B2B go-to-market strategy. You get hypothesis generators for champion personas, competitive landscape mapping, value prop articulation with "Only Statement" templates, beachhead market selection with TAM/SAM/SOM breakdowns, positioning statement creation, and channel-specific message adaptation for websites, LinkedIn, email, pitch decks, and demo scripts. The full audit tool scores your current positioning across all six framework phases and returns gap analysis with prioritized fixes. Useful when you're refining product messaging, entering new markets, or need structured positioning rather than freeform strategy conversations. Ships as an NPX package, runs stdio transport, and pairs with their CRAFT GTM and Content MCPs for end-to-end marketing workflows.
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Get the MCP →IMPACT MCP v2.2.26
Hypothesis-Driven B2B Positioning Engine: 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
Use it hosted (no install)
Add https://impact.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.26). The same tools run as a free web app with a form per tool at https://impact.gtmhelix.com/, and the setup steps are at https://impact.gtmhelix.com/connect/.
The npm package below is an older version (2.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.
Quick Start
# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp
Claude Desktop Configuration
Add to your claude_desktop_config.json:
{
"mcpServers": {
"impact-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/impact-mcp"]
}
}
}
The IMPACT Framework
IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
Tools and inputs
Generated on 27 September 2026 from the server's own tool list and checked again on 16 October 2026 against tools/list of impact-mcp 2.2.26 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.
| # | Tool | Title | What it does |
|---|---|---|---|
| 1 | impact_get_framework | IMPACT Framework Guide | Get complete IMPACT framework methodology with phase-by-phase guidance |
| 2 | impact_identify_champions | Identify Champions | Generate champion hypotheses from your company and product context |
| 3 | impact_map_alternatives | Map Alternatives | Analyze competitive landscape and find positioning whitespace |
| 4 | impact_pinpoint_value | Pinpoint Value | Generate value proposition with quantification and proof points |
| 5 | impact_anchor_market | Anchor Market | Select a beachhead market: keyword-based segment scores and a TAM/SAM/SOM framework whose preset figures are labelled for you to replace |
| 6 | impact_craft_message | Craft Message | Build positioning statement and message hierarchy with variations |
| 7 | impact_translate_execution | Translate Execution | Adapt positioning for specific channels and touchpoints |
| 8 | impact_full_audit | IMPACT Full Audit | Positioning audit with an input completeness score and recommendations |
Inputs of each tool
1. IMPACT Framework Guide (impact_get_framework)
| Input | Required | Type | Description |
|---|---|---|---|
focus_phase | No | one of: identify, map, pinpoint, anchor, craft, translate, all | Optional: specific phase to focus on (identify/map/pinpoint/anchor/craft/translate) |
2. Identify Champions (impact_identify_champions)
| Input | Required | Type | Description |
|---|---|---|---|
product_description | Yes | string | What your product does (1-2 sentences) |
problem_solved | Yes | string | The core problem you solve |
company_name | No | string | Your company name |
target_company_type | No | string | Type of companies you target (e.g., "Series B SaaS", "Enterprise manufacturing") |
price_point | No | string | Optional: ACV range (e.g., "$50K-100K") |
3. Map Alternatives (impact_map_alternatives)
| Input | Required | Type | Description |
|---|---|---|---|
your_product | Yes | string | What your product does |
category | Yes | string | Your product category (e.g., "Sales engagement", "Data platform") |
competitors | No | array of string | List of competitor names |
competitor_weaknesses | No | string | Optional: Known competitor weaknesses or customer complaints |
your_strengths | No | string | Optional: What you do better than competitors |
4. Pinpoint Value (impact_pinpoint_value)
| Input | Required | Type | Description |
|---|---|---|---|
target_customer | Yes | string | Who you serve (e.g., "B2B sales teams") |
key_outcome | Yes | string | The main result customers achieve |
unique_capability | Yes | string | What you do that others cannot/don't |
product_name | No | string | Your product/company name |
category | No | string | Product category |
customer_metrics | No | string | Optional: Any customer results data (e.g., "40% faster, 3x pipeline") |
5. Anchor Market (impact_anchor_market)
| Input | Required | Type | Description |
|---|---|---|---|
product_description | Yes | string | What your product does |
potential_segments | No | array of string | List of potential market segments (e.g., ["Mid-market SaaS", "Enterprise Finance", "SMB Retail"]) |
current_customers | No | string | Optional: Description of your current/best customers. Shown in the output; not used in the scoring |
average_deal_size | No | string | Optional: Your ACV as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused |
sales_cycle | No | string | Optional: Typical sales cycle length. Shown in the output; not used in the scoring |
6. Craft Message (impact_craft_message)
| Input | Required | Type | Description |
|---|---|---|---|
target_customer | Yes | string | Target customer description |
key_benefit | Yes | string | Primary benefit/reason to buy |
differentiation | Yes | string | Your unique differentiation |
product_name | No | string | Your product name |
customer_need | No | string | The need they have, written as an action (for example "lose revenue to missed appointments") |
product_category | No | string | Your product category, written as a noun phrase (for example "analytics platform") |
competitor | No | string | Primary alternative/competitor |
7. Translate Execution (impact_translate_execution)
| Input | Required | Type | Description |
|---|---|---|---|
positioning_statement | Yes | string | Your core positioning statement |
target_customer | Yes | string | Target customer profile |
key_benefit | Yes | string | Primary benefit, written as an action (for example "cut no-shows") |
channels | No | array of string | Accepted but not used yet: the output always covers website, LinkedIn, email, sales deck and demo |
product_name | No | string | Your product name |
8. IMPACT Full Audit (impact_full_audit)
| Input | Required | Type | Description |
|---|---|---|---|
product_description | Yes | string | What your product does |
target_customer | Yes | string | Who you serve |
problem_solved | Yes | string | The problem you solve |
company_name | No | string | Your company name |
key_differentiation | No | string | What makes you unique |
competitors | No | array of string | Main competitors |
current_positioning | No | string | Optional: Your current positioning statement or tagline |
customer_feedback | No | string | Optional: What customers say about you |
Who Is This For?
Primary Users
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation |
| CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment |
| Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation |
| Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning |
| GTM Consultants | All tools | Full positioning engagements |
Job-to-Tool Mapping
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to understand the IMPACT methodology" | impact_get_framework |
| "I need to define our ideal buyer champion" | impact_identify_champions |
| "I need to map our competitive landscape" | impact_map_alternatives |
| "I need to articulate our unique value" | impact_pinpoint_value |
| "I need to select our beachhead market" | impact_anchor_market |
| "I need to create our positioning statement" | impact_craft_message |
| "I need to adapt messaging for different channels" | impact_translate_execution |
| "I need a full positioning audit" | impact_full_audit |
Recommended Agent Skills
This MCP is included in these user-focused Agent bundles:
| Agent Bundle | Tools Count | Best For |
|---|---|---|
| Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
| Product Marketing Engine | 12 tools | PMMs, product marketers |
| GTM Consultant Suite | 12 tools | Fractional CMOs, advisors |
| SDR Toolkit | 8 tools | SDRs, BDRs |
Related MCPs
| MCP | Focus | Tools | Link |
|---|---|---|---|
| CRAFT GTM | GTM strategy | 8 | GitHub |
| CRAFT Content | Content creation | 8 | GitHub |
| ICP Intelligence | ICP & targeting | 9 | GitHub |
| Revenue Enablement | Sales execution | 12 | GitHub |
About the IMPACT Framework
The IMPACT framework was developed by Shashwat Ghosh based on 24+ years in B2B and 10+ years of fractional experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.
Key Principles:
- Hypothesis-driven: Test assumptions before committing
- Outside-in: Start with customer, not product
- Iterative: Refine based on market feedback
- Execution-focused: Bridge strategy to implementation
Author
Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience
License
MIT License: see LICENSE for details.
Part of the Helix GTM Consulting MCP suite: rule-based B2B go-to-market tools (no AI model runs inside them)
Hosted connector (Streamable HTTP)
The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.
- Server URL:
https://impact.gtmhelix.com/mcp - Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
- Setup guide: https://impact.gtmhelix.com/connect/
- In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
- In Claude Code:
claude mcp add --transport http impact https://impact.gtmhelix.com/mcp
The npm package (stdio) and the hosted server run the same createServer() code in src/index.ts.
The tool reference (https://impact.gtmhelix.com/docs/) is generated from the code. Where it differs from the parameter tables earlier in this README, the tool reference is correct.
Privacy Policy
Full policy: https://impact.gtmhelix.com/privacy/ (also in PRIVACY.md).
- Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
- Use and storage: inputs are used only to build that call's reply. Nothing is stored: no database, no files, no cache, no logging of inputs or outputs by our code.
- Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
- Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
- Contact: shashwat@gtmhelix.com
Featured
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Package@shashwatgtmalpha/impact-mcp
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UpdatedJan 17, 2026
