Impact Mcp

Implements the IMPACT framework as eight positioning tools you can call from Claude to build B2B go-to-market strategy. You get hypothesis generators for champion personas, competitive landscape mapping, value prop articulation with "Only Statement" templates, beachhead market selection with TAM/SAM/SOM breakdowns, positioning statement creation, and channel-specific message adaptation for websites, LinkedIn, email, pitch decks, and demo scripts. The full audit tool scores your current positioning across all six framework phases and returns gap analysis with prioritized fixes. Useful when you're refining product messaging, entering new markets, or need structured positioning rather than freeform strategy conversations. Ships as an NPX package, runs stdio transport, and pairs with their CRAFT GTM and Content MCPs for end-to-end marketing workflows.