Summary
Implements the IMPACT framework as eight positioning tools you can call from Claude to build B2B go-to-market strategy. You get hypothesis generators for champion personas, competitive landscape mapping, value prop articulation with "Only Statement" templates, beachhead market selection with TAM/SAM/SOM breakdowns, positioning statement creation, and channel-specific message adaptation for websites, LinkedIn, email, pitch decks, and demo scripts. The full audit tool scores your current positioning across all six framework phases and returns gap analysis with prioritized fixes. Useful when you're refining product messaging, entering new markets, or need structured positioning rather than freeform strategy conversations. Ships as an NPX package, runs stdio transport, and pairs with their CRAFT GTM and Content MCPs for end-to-end marketing workflows.
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one prompt install →IMPACT MCP v2.0.0
Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
🚀 Quick Start
# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp
Claude Desktop Configuration
Add to your claude_desktop_config.json:
{
"mcpServers": {
"impact-mcp": {
"command": "npx",
"args": ["-y", "@shashwatgtmalpha/impact-mcp"]
}
}
}
🎯 The IMPACT Framework
IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
🛠️ Tools Overview
| Tool | Purpose | Primary Output |
|---|---|---|
impact_get_framework | Complete IMPACT methodology reference | Full framework documentation |
impact_identify_champions | Champion persona hypothesis | Buyer personas with pain points |
impact_map_alternatives | Competitive landscape analysis | Whitespace identification |
impact_pinpoint_value | Value proposition development | "Only Statement" generator |
impact_anchor_market | Beachhead market selection | TAM/SAM/SOM analysis |
impact_craft_message | Positioning statement creation | Message hierarchy |
impact_translate_execution | Channel-specific adaptation | Website/LinkedIn/email/deck/demo versions |
impact_full_audit | Complete positioning assessment | Comprehensive scoring & recommendations |
👤 Who Is This For?
Primary Users
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation |
| CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment |
| Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation |
| Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning |
| GTM Consultants | All tools | Full positioning engagements |
Job-to-Tool Mapping
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to understand the IMPACT methodology" | impact_get_framework |
| "I need to define our ideal buyer champion" | impact_identify_champions |
| "I need to map our competitive landscape" | impact_map_alternatives |
| "I need to articulate our unique value" | impact_pinpoint_value |
| "I need to select our beachhead market" | impact_anchor_market |
| "I need to create our positioning statement" | impact_craft_message |
| "I need to adapt messaging for different channels" | impact_translate_execution |
| "I need a full positioning audit" | impact_full_audit |
Recommended Agent Skills
This MCP is included in these user-focused Agent bundles:
| Agent Bundle | Tools Count | Best For |
|---|---|---|
| 🎯 Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
| 🎯 Product Marketing Engine | 12 tools | PMMs, product marketers |
| 🔬 GTM Consultant Suite | 12 tools | Fractional CMOs, advisors |
| 📞 SDR Toolkit | 8 tools | SDRs, BDRs |
📖 Tool Details
1. IMPACT Get Framework (impact_get_framework)
Get the complete IMPACT methodology reference.
Inputs: None required
Output: Full 6-phase framework documentation with examples and best practices.
2. IMPACT Identify Champions (impact_identify_champions)
Generate champion persona hypothesis from product/problem context.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service description |
problem_solved | ✅ | Core problem you solve |
current_customers | ❌ | Description of existing customers |
Output: Champion profiles with titles, pain points, success metrics, and buying triggers.
3. IMPACT Map Alternatives (impact_map_alternatives)
Analyze competitive landscape and identify whitespace.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
known_competitors | ❌ | List of known competitors |
customer_alternatives | ❌ | What customers do instead |
Output: Competitive matrix, status quo analysis, whitespace opportunities.
4. IMPACT Pinpoint Value (impact_pinpoint_value)
Develop value proposition with "Only Statement" generator.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_champion | ✅ | Primary buyer persona |
competitive_context | ❌ | Key differentiators |
proof_points | ❌ | Evidence supporting claims |
Output: Only Statement, value hierarchy, proof point framework.
5. IMPACT Anchor Market (impact_anchor_market)
Select beachhead market with TAM/SAM/SOM analysis.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
value_proposition | ✅ | Core value prop |
potential_segments | ❌ | Market segments to evaluate |
constraints | ❌ | Resources, geography, etc. |
Output: Beachhead recommendation, market sizing, expansion roadmap.
6. IMPACT Craft Message (impact_craft_message)
Create positioning statement and message hierarchy.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_market | ✅ | Who you serve |
value_proposition | ✅ | Core value |
key_differentiators | ✅ | What makes you different |
proof_points | ❌ | Supporting evidence |
Output: Positioning statement, tagline options, message pillars, elevator pitch.
7. IMPACT Translate Execution (impact_translate_execution)
Adapt positioning for specific channels.
Inputs:
| Parameter | Required | Description |
|---|---|---|
positioning | ✅ | Core positioning statement |
channel | ✅ | website, linkedin, email, pitch_deck, demo_script |
target_persona | ❌ | Specific audience for this channel |
Output: Channel-optimized messaging with format-specific guidelines.
8. IMPACT Full Audit (impact_full_audit)
Comprehensive positioning assessment with scoring.
Inputs:
| Parameter | Required | Description |
|---|---|---|
company | ✅ | Company name |
product | ✅ | Product/service description |
current_positioning | ❌ | Existing positioning materials |
target_market | ❌ | Current target market definition |
competitors | ❌ | Known competitors |
Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.
🔗 Related MCPs
| MCP | Focus | Tools | Link |
|---|---|---|---|
| CRAFT GTM | GTM strategy | 8 | GitHub |
| CRAFT Content | Content creation | 8 | GitHub |
| ICP Intelligence | ICP & targeting | 9 | GitHub |
| Revenue Enablement | Sales execution | 12 | GitHub |
📚 About the IMPACT Framework
The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.
Key Principles:
- Hypothesis-driven: Test assumptions before committing
- Outside-in: Start with customer, not product
- Iterative: Refine based on market feedback
- Execution-focused: Bridge strategy to implementation
👨💻 Author
Shashwat Ghosh - Founder, Helix GTM Consulting
📄 License
MIT License - see LICENSE for details.
Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools
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UpdatedJan 17, 2026
