Summary
This server wraps Shashwat Ghosh's CRAFT GTM framework into eight strategic planning tools. You get operations like pmf_scorecard for product-market fit assessment with 90-day action plans, launch_commander for 12-week launch timelines with RACI matrices, retention_playbook for churn analysis and health scoring, and competitive_intel for battle cards. Each tool takes your context (metrics, market, timeline) and outputs structured strategy documents rather than quick tactical advice. Reach for this when you're doing quarterly planning sessions or mapping out major initiatives, not for day-to-day marketing tasks. It pairs with the author's other MCPs for content creation and positioning if you're building a full GTM stack.
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CRAFT GTM MCP Server
8 Strategic GTM Execution Tools powered by the CRAFT Framework.
Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide
🎯 What is CRAFT GTM?
CRAFT GTM provides strategic GTM tools for founders, CMOs, and strategy leaders who need comprehensive frameworks for:
- Product-Market Fit Assessment
- Launch Planning & Execution
- Customer Research
- Retention Strategy
- Partner Programs
- Crisis Management
- Competitive Intelligence
Typical use: Quarterly planning, major initiatives, strategy development (1+ hour deep work)
🛠️ Tools Included
| Tool | Purpose | Output |
|---|---|---|
pmf_scorecard | Assess Product-Market Fit | 5-dimension scorecard (0-100), gap analysis, 90-day plan |
launch_commander | Plan product launches | 12-week timeline, RACI matrix, contingency plans |
customer_interview_kit | Research customers | Interview scripts, question bank, synthesis templates |
retention_playbook | Reduce churn | Health score model, intervention playbooks, alerts |
partner_architect | Build partner programs | 4-tier structure, economics, enablement curriculum |
crisis_planner | Prepare for crises | Severity levels, response templates, playbooks |
competitive_intel | Win competitive deals | Battle cards, feature matrix, objection handlers |
craft_gtm_analyzer | Improve strategy docs | CRAFT score, gap analysis, recommendations |
📦 Installation
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"craft-gtm": {
"command": "npx",
"args": ["-y", "@shashwatah/craft-gtm-mcp"]
}
}
}
Manual Installation
npm install -g @shashwatah/craft-gtm-mcp
craft-gtm-mcp
💡 Example Usage
PMF Assessment
"Assess PMF for our product [name] targeting [market].
Current metrics: $50K MRR, 8% monthly churn, NPS 35, 6 months in market.
Customer feedback: Users love feature X but struggle with onboarding."
Launch Planning
"Create a launch plan for [feature] launching [date].
Target: Enterprise IT managers in healthcare.
Goals: 500 signups, 50 demos, 10 closed deals in 30 days."
Retention Strategy
"Build a retention playbook for our SMB segment.
Current churn: 5% monthly. Main reasons: Poor onboarding, missing integrations.
CS team: 2 people, using Intercom."
🔗 Related
- CRAFT Content MCP - 8 content creation tools (case studies, newsletters, webinars)
- IMPACT MCP - Positioning framework
- EPIC MCP - GTM strategy framework
📚 The CRAFT Framework
Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?
📄 License
MIT License - Created by Shashwat Ghosh
Part of the GTM Alpha Toolkit | gtmexpert.com
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Try For Free →Your agent targets a perfect 10 Code Health score. Deterministic. Every commit.
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Get API Key Now →belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
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Registryactive
Package@shashwatgtmalpha/craft-gtm-mcp
TransportSTDIO
UpdatedJan 16, 2026
