Summary
This connects Claude to eight content creation tools built around the CRAFT framework for B2B marketers and sales teams. You get case_study_generator for customer stories with one-pagers and social snippets, newsletter_builder that outputs full issues with subject lines, webinar_script for slide-by-slide flows, and content_repurposer that converts one piece into ten-plus formats across LinkedIn, Twitter, and email. There's also thought_leadership_series for five-post LinkedIn sequences, testimonial_capture for collecting social proof, sales_enablement_content for pitch decks and objection handlers, and craft_content_improver that scores and rewrites existing content. Reach for this when you're doing daily content production work and need structured outputs instead of freeform prompting. Built by Shashwat Ghosh as part of a larger GTM toolkit.
Plug Mailtrap into your AI workflow and let it handle the email.
Connect Mailtrap MCP →
Agent, run crypto. Access onchain data & trade routes via 1inch.
Install now →
Make coding agent sessions - Searchable, Shareable, Vendor-neutral & Scored.
Try For Free →
Your agent targets a perfect 10 Code Health score. Deterministic. Every commit.
Try For Free →
Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →
belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →
CRAFT Content MCP Server
8 Content Creation Execution Tools powered by the CRAFT Framework.
Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide
✍️ What is CRAFT Content?
CRAFT Content provides ready-to-execute content tools for content marketers, SDRs, and growth teams who need to create:
- Case Studies & Social Proof
- Newsletters & Email Content
- Webinar Scripts
- Repurposed Content (10+ formats)
- Thought Leadership Series
- Testimonial Collection
- Sales Enablement Content
Typical use: Daily/weekly content creation (15-45 minutes per asset)
🛠️ Tools Included
| Tool | Purpose | Output |
|---|---|---|
case_study_generator | Create customer stories | Full case study, one-pager, social snippets |
newsletter_builder | Write newsletters | Complete issue, 10 subject lines, sections |
webinar_script | Script webinars | Slide-by-slide script, Q&A prep, engagement prompts |
content_repurposer | Multiply content | 1 piece → 10+ formats (LinkedIn, Twitter, email, etc.) |
thought_leadership_series | Build authority | 5-post LinkedIn series with hooks |
testimonial_capture | Collect social proof | Request emails, interview guide, formatted outputs |
sales_enablement_content | Arm sales team | Pitches (30s/2min/5min), objection handlers |
craft_content_improver | Improve any content | CRAFT score, improved version, A/B tests |
📦 Installation
Claude Desktop
Add to your claude_desktop_config.json:
{
"mcpServers": {
"craft-content": {
"command": "npx",
"args": ["-y", "@shashwatah/craft-content-mcp"]
}
}
}
Manual Installation
npm install -g @shashwatah/craft-content-mcp
craft-content-mcp
💡 Example Usage
Case Study
"Create a case study for [Customer].
Challenge: Manual reporting taking 20 hours/week.
Solution: Our analytics platform automated reports.
Results: 80% time saved, $50K cost reduction."
Content Repurposing
"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:
[paste blog content]"
Thought Leadership
"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'
My perspective: Attribution is a vanity exercise.
Audience: B2B marketing leaders."
Sales Enablement
"Create sales content for [Product].
Value props: 50% faster implementation, 3x ROI, enterprise security.
Target: VP Engineering at mid-market SaaS.
Common objections: Price, integration complexity, change management."
🔗 Related
- CRAFT GTM MCP - 8 strategic GTM tools (PMF, launches, retention)
- IMPACT MCP - Positioning framework
- EPIC MCP - GTM strategy framework
📚 The CRAFT Framework
Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?
📄 License
MIT License - Created by Shashwat Ghosh
Part of the GTM Alpha Toolkit | gtmexpert.com
Featured
Plug Mailtrap into your AI workflow and let it handle the email.
Connect Mailtrap MCP →Agent, run crypto. Access onchain data & trade routes via 1inch.
Install now →Make coding agent sessions - Searchable, Shareable, Vendor-neutral & Scored.
Try For Free →Your agent targets a perfect 10 Code Health score. Deterministic. Every commit.
Try For Free →Integrate web data into your AI product. One API to scrape website & brand data.
Get API Key Now →belt cli automatically finds the best tools and skills for your agent. image, video, music, tts...
one prompt install →Registryactive
Package@shashwatgtmalpha/craft-content-mcp
TransportSTDIO
UpdatedJan 16, 2026