Covers the strategic side of getting your app discovered and downloaded: keyword research, title and subtitle positioning, the 100-character keyword field, screenshot ordering, Custom Product Pages with search visibility, Product Page Optimization tests, and in-app review prompt timing. The skill separates visibility (search ranking) from conversion (download rate) and provides concrete checklists for both. It stays in its lane by deferring compliance rules to app-store-review and StoreKit purchase mechanics to storekit. Use this when you're deciding which keywords to target, structuring metadata for search, planning CPP experiments, or figuring out when to prompt for reviews. The keyword prioritization framework and ASO plan checklist are the most immediately useful pieces.
npx skills add https://github.com/dpearson2699/swift-ios-skills --skill app-store-optimization