Brand Voice Enforcement
This applies your brand guidelines to everything you write, from emails to pitch decks to LinkedIn posts. Point it at `.claude/brand-voice-guidelines.md` in your project, or generate guidelines in the session, and it'll enforce voice constants (your personality and terminology) while flexing tone based on content type and audience. The workflow is solid: it analyzes your request, applies the "We Are / We Are Not" attributes, adjusts formality and energy for context, then generates content with a brief explanation of what brand decisions it made. Handles conflicts gracefully by explaining tradeoffs rather than just blocking you. Most useful when you've already got guidelines and need consistent output across different formats without thinking about it every time.
- skills.sh installs
- 3.8K
- GitHub stars
- 35.3K
- last updated
- Aug 21, 2026
Install
$ npx -y skills add anthropics/knowledge-work-plugins --skill brand-voice-enforcement --agent claude-codeInstalls into .claude/skills of the current project.
Files
Brand Voice Enforcement
Apply existing brand guidelines to all sales and marketing content generation. Load the user's brand guidelines, apply voice constants and tone flexes to the content request, validate output, and explain brand choices.
Loading Brand Guidelines
Find the user's brand guidelines using this sequence. Stop as soon as you find them:
-
Session context — Check if brand guidelines were generated earlier in this session (via
/brand-voice:generate-guidelines). If so, they are already in the conversation. Use them directly. Session-generated guidelines are the freshest and reflect the user's most recent intent. -
Local guidelines file — Check for
.claude/brand-voice-guidelines.mdinside the user's working folder. Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project. Resolve the path relative to the user's working folder. If no working folder is set, skip this step.
Sponsors
Promote your product hereReach 125k+ visitors monthlyPromote your product hereReach 125k+ visitors monthly
Agent CaffeineSponsoredClose your lid, come back to finished work
SnugSponsoredThe clipboard manager for the AI eraPromote your product hereReach 125k+ visitors monthly
WaxSponsoredBlock anything with supervision, without erasing your iPhonePromote your product hereReach 125k+ visitors monthly
knobsSponsoredSee your site on any phone, any day, in any language
Agent CaffeineSponsoredClose your lid, come back to finished workSnugSponsoredThe clipboard manager for the AI eraPromote your product hereReach 125k+ visitors monthlyWaxSponsoredBlock anything with supervision, without erasing your iPhonePromote your product hereReach 125k+ visitors monthlyknobsSponsoredSee your site on any phone, any day, in any languageDetails
- Repository
- github.com/anthropics/knowledge-work-plugins
- Categories
- Marketing & SEO, Sales & Marketing, Office & Documents
- First seen
- Apr 16, 2026
