Competitive Intelligence

If you're in sales or product marketing and tired of scrambling for competitor intel during deal cycles, this generates a self-contained HTML battlecard you can actually use. It pulls from public sources (product pages, pricing, release notes, G2 reviews) to build comparison matrices and per-competitor deep dives with talk tracks, objection handling, and "landmine questions" to expose weaknesses. The output is a dark-themed HTML file with tabbed navigation, so you can click between competitors or view them all in a grid. Optionally hooks into your CRM for win/loss data and docs for existing battlecards. Works standalone via web search if you don't connect anything. Honest take: the research quality depends entirely on what's publicly available, but the format saves hours of manual synthesis.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill competitive-intelligence --agent claude-code