Founder Sales

If you're a founder who needs to close your first dozen customers before you can justify hiring sales, this walks you through the whole motion. It covers cold outreach that actually gets responses, running discovery calls with the laptop closed, and not considering deals done until implementation is complete. The advice comes from 16 product leaders and is refreshingly specific about things like when you're ready to hire (around $1M ARR with documented processes) and why your biggest competitor is usually indecision rather than other vendors. Useful for that awkward phase where you're technical but suddenly need to sell.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill founder-sales --agent claude-code